Put Your Business in Front of the Right Audience
Facebook and Instagram advertising can help local businesses reach potential customers based on location, interests, behaviors, and previous interactions with your business.
Service Overview
How Social Ads Differ From Search Ads
These two types of advertising reach people at very different moments, and they're often most effective when used together.
Google Ads
Captures existing search intent. You reach people who are already looking for what you offer, at the moment they're looking for it.
Social Advertising
Introduces your business to potential customers before they actively search — useful for building awareness and staying in front of people who already know you.
Platforms
Where We Run Campaigns
We focus on the two platforms where local businesses see the most consistent results.
The broadest local reach, with detailed targeting by location, interest, and behavior.
Strong for visual businesses — work you can show, products, finished spaces, results.
We build and manage campaigns on Facebook and Instagram. We'd rather do those well than claim expertise across every advertising platform.
What's Included
What Campaign Management Covers
From setup through ongoing monitoring and adjustments.
- Campaign setup
- Audience targeting
- Location targeting
- Ad copy
- Creative recommendations
- Lead campaigns
- Website traffic campaigns
- Retargeting where appropriate
- Meta Pixel / tracking setup where available
- Performance monitoring
- Campaign adjustments
A Closer Look
How Campaigns Come Together
Who Sees Your Ads
Targeting is what separates social advertising from a boosted post. We define who should see your ads based on where they are, what they're interested in, and how they've interacted with your business before.
- Location targeting down to your service area
- Interest and behavior-based audiences
- Custom audiences from your existing customers
- Retargeting people who've already visited your site
Key Benefits
What Social Advertising Can Do
Where social campaigns tend to contribute most.
Targeted Local Reach
Focus your budget on the towns and audiences most likely to need your services.
Visual Advertising
Show the work, the products, or the space in a way search ads can't.
Lead Generation
Drive form submissions and inquiries from people who weren't searching yet.
Retargeting
Stay in front of people who already visited your site or engaged with your business.
Audience Testing
Find out which audiences and messages actually respond before committing more budget.
Performance Tracking
Reporting that shows what campaigns produced, not just how many people saw them.
Ideal Use Cases
When Social Advertising Works Well
Campaigns tend to perform best in these situations.
Home Services
Service businesses that want to stay visible between searches.
Retail
Local shops with products or seasonal inventory to promote.
Events
Promoting a dated event where reach within a window matters.
Special Offers
Time-limited promotions where a clear offer drives response.
Visual Businesses
Trades and studios whose work is the strongest selling point.
Brand Awareness
Becoming a recognizable name in your local market.
Lead Generation
Collecting inquiries from people who hadn't started searching yet.
Straight Talk
What Social Advertising Does and Doesn't Guarantee
What to know before you spend
- Ad spend is separate. It's paid directly to Meta on your own account and is not included in a management fee.
- Advertising performance varies. Results depend on your audience, creative, offer, budget, and market — and they change over time.
- JM does not guarantee lead quantities or sales. We'll report honestly on what campaigns actually produce.
- We build campaigns on Facebook and Instagram. We don't claim to specialize in every advertising platform.
- Social ads work best alongside a website that can handle the traffic. If a landing page needs work first, we'll say so.
Related Services
Services That Work Well Together
These services are commonly paired with the one you're reading about.
Custom Website Design
Professional websites built around your business, customers, and goals.
Learn MoreWebsite Content & Copywriting
Clear, professional content written to explain your services and encourage action.
Learn MoreGoogle Ads Management
Reach customers who are actively searching for your products or services.
Learn MoreLocal SEO
Strengthen your visibility when local customers search for the services you provide.
Learn MoreFrequently Asked Questions
Questions, Answered
Get In Touch
Let's Talk About Social Advertising
Tell us about your business and your audience, and we'll outline what a campaign could look like.
Get Your Business in Front of the Right People
Focused campaigns on Facebook and Instagram, with honest reporting on what they produce.